Newsroom

Spring 2014

Dear Readers,
We hope you have had a good start to 2014. We are personally excited over the many channels developing in Internet marketing along with the growth of Internet usage. Our www.SeniorsResourceGuide.com website shows a 35% growth in page views when comparing 2012 to 2013 numbers and our average length of visit is up over 12 minutes – viewers seem to be checking out our content. If you are not on our website, you won’t be found through our network. Consider having a program with us.

Our Marketing Snippets shown below review some Internet growth statistics along with other business and marketing resources. Be sure to look at the 24HourPhysicians snippet – CLICK HERE. We think this is a great program for businesses, their staff and depending on your business model also your residents or clients.

Happy Networking!
Regards, Karin Hall and the SRG Team

Marketing Snippets

  • You have probably thought it – but have you tried it? Can a tablet replace a laptop? – READ MORE
  • Are smart phones becoming the primary Internet connection for people? It is good to know the answer to this question because it will impact your Internet media strategy. And the answer is yes and no, depending on the demographic you are trying to reach? – READ MORE
  • Looking at the growth of Internet compare two articles – one from 2012 and one from February 2013:
    Feb 2013 – PewResearch article illustrates how income level impacts Internet usage – READ MORE
    April 2012 – PewResearch article reviews growth of Internet from 2000 through 2011 and 2012 and notes the impact the income makes on Internet usage – READ MORE
    (In the above article scroll down to a chart that shows the growth of ‘Gadgets’ that Adults own – remember this is a 2012 article. I wonder how this has changed in 2013 and what will happen in 2014?)
  • We could go on and on about the growth of Internet usage and devices – bottom line is Internet usage is going to continue to grow in the regard to consumers searching for senior services.

More snippets

  • We are sure you have heard of memory videos – however a new approach is encouraging someone who is terminal to make a “Legacy Video” for their family – READ MORE
    This article is from the Wall Street Journal – this is one of our favorite online publications. Consider a subscription – CLICK HERE
  • Just a reminder to start planning on how you will participate in National Healthcare Decisions Day on Wednesday, April 16, 2013.
    National Healthcare Decisions Day exists to inspire, educate and empower the public and professionals about the importance of Advance Care Planning. National Healthcare Decisions Day is an initiative to encourage everyone to express their wishes regarding healthcare and document those decisions.
    www.nhdd.org
  • 24HourPhysicians24hour Physicians™
    24Hour Physicians is the new generation of “Physician Telehealth Programs” and we are impressed

    24hour Physicians™ is a National “Physician On Call Benefits Program.” Talk to a Doctor in minutes – anytime, anywhere. 24HourMDNow Physicians consult, diagnosis and prescribe (but not narcotics). There is no contract and you can cancel at any time. 24HourMDNow is NOT health insurance. 24HourMDNow is designed to save consumers money and businesses healthcare costs and there are cost saving group programs – READ MORE
    Visit the main website – www. 24hourPhysicians.com

    An interesting side note about 24hour Physicians™ – Our group has started using 24Hour Physicians and love the convenience. Note that the program does not replace your regular doctor – it just gives you an alternative when you need a prescription. Here is the story we want to relate …

    The other day one of our reps was on a phone consultation with a potential client when the call was interrupted. It was the potential clients son’s school calling to say that he had pink eye. That working mother had to drop what she was doing and take her son to the doctor, get the diagnosis of pink eye and the prescription and then drive to the pharmacy and wait for it to be filled.

    If she had 24Hour Physicians she could have picked up her son, headed home and from the comfort of home called 24Hour Physicians, waited a short time for a call and if the doctor determined it was indeed pink eye, the 24Hour Physicians would have called in the prescription to her regular pharmacy.
     Which approach would be easier on the working mother and son?
     And in regard to cost – the Meridian HSN program comes with 6 free Physician Calls. What does a ‘short-visit’ to the doctor cost today?
     And we won’t even try to guesstimate the time difference between calling 24Hour Physicians verses having to go into the actual doctor’s office (especially when you know what medicine is needed).

    Call 24Hour Physicians at 800-994-1143 for more information on group programs. Mention that you found 24hour Physicians through the www.SeniorsResourceGuide.com network and mention code SRG5463.
  • For In-Home Care Companies – check out this resource
    MagicKitchen - 'At Home' with Good Food

    "I think most everyone agrees that for ongoing attention to your health nothing is better than home cooked food. Imagine that you are sitting in your kitchen finishing a cup of tea or coffee on a Saturday morning and dinner comes to mind, "What should I have for dinner tonight?" you ask yourself ..." – READ MORE
  • Staying on the topic of healthy meals … You're Home In-Home Dining Services
    If you are lucky enough to be in Denver and need prepared meals for yourself or your clients/patients, please check out Thomas Burke of You're Home In-Home Dining Services. Awesome services and awesome meals.
    Website: www.yourehomecolorado.com

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