The Social Media Evolution

Article submitted by Lisa Voncino, Social Media Consultant, Sundance Social Media

The evolution of social media has reinvented the way we relate to one another, market products and promote services. When thinking of social media "promising practices," consider strategies that leverage your brand by creating great content that inspires idea generation and a communication sensation! Craft a compelling message and spread the word about your unique and memorable business.

The world of marketing and promotion has changed dramatically with the advent of the Internet. Harness the power of promotion through easy and succinct ways of reaching your target audience. Marketing today is no longer limited to a stagnant piece of paper or a glossy brochure. It is constantly evolving and requires continual updated information and focus. The upside is that you will keep up with the objectives of your organization by staying sharp, fresh, current and accomplish your goals in the process!

The power of networking and aligning yourself with those who can help you grow your organization is important. As of 2011, there were 500,000,000 Facebook users (; an absolutely staggering statistic that attests to the fact that culture and the nature of relationships is changing. LinkedIn boasted 100,000,000 users in 2011 ( and targets the individual interested in building business and professional connections.

A vibrant website and engagement through a variety of social media channels is a great way of reaching out to venders, encouraging business-to-business relationships and building partnerships.

About the Author and Sundance Social Media

Lisa Voncino, MBA is the Principal of Sundance Social Media located in Denver, Colorado. Her purpose is to inspire individuals, especially baby boomers and seniors, to use social media as a path to create and sustain successful and prosperous businesses and organizations. Lisa possesses a background in marketing and business development and has served on the board of directors of various community and art organizations. Currently, she is the Social Media Strategist for the Women’s Collaborative for Colorado and Social Media Consultant for Colorado Business Women. For more information, go to or contact Lisa at or 303-279-8880.

© 2012, All Rights Reserved by Lisa Voncino, Sundance Social Media